Skills
Strategy
Site-planning/IA
Wireframing
Prototyping
Design systems/components
Layout design
Visual design
UI/UX design
Graphic design
Branding
A/B multivariate testing
HTML/CSS
Tools
Figma
Sketch
Adobe XD
Photosop
Illustrator
InDesign
Procreate
Invision
Balsamic
Jira
Confluence
Abstract
Miro
Education
BA Art, UC Berkeley
Lead Web UX/Visual Designer
8/24 - 12/25 | Neo4j | Remote
Rebuilt the company's entire web presence from the ground up - information architecture, design system, and all consumer-facing surfaces. In 12 months, drove a 43% increase in page views, 16% growth in sessions, and 13% improvement in engagement, per an independent CRO audit tied to web demand generation contributing to ~$200M ARR. Managed cross-functional relationships across marketing, product, and engineering in a lean team environment.
Freelance UI/UX/Visual Designer
04/12 - 04/21 | Freelance | jig-me.com/portfolio
Full-service UX, product, and visual design across the entire project lifecycle - site planning, IA, user flows, wireframes, prototyping, and visual design. Clients included MetLife, PennMutual, Fortress Investments, and the Carnegie Council.
Senior Interactive Art Director
01/11 - 11/12 | 1-800-DENTIST | Los Angeles
Design lead for all 1-800-DENTIST digital properties including web, landing pages, sales funnels, and social media. Provided art direction for online campaigns, as well as identity and complete site design for sub-brands. Provided IA for complete site redesign of 1800dentist.com, organizing and consolidating hundreds of articles and resources. Extensive A/B and multivariate testing to optimize conversion and minimize leakage points for paid and organic campaigns.
Senior Interactive Art Director
11/08 - 08/10 | Callaway Golf | San Diego, CA
Provided interactive design services for CallawayGolf.com and all its global properties, including Odyssey Golf and TopFlite. Effectively translated print campaigns for online media. Provided complete site design for numerous sub-brands including Odyssey Golf Mobile, uPro GPS, and Callaway Golf Centers. Provided UI design for product selectors, including the entire Callaway Golf Apparel catalog. Provided front-end coding support utilizing the latest HTML/CSS standards.
Senior Designer
03/07 - 04/08 | Fleishman-Hillard, Inc. | New York, NY
Responsible for interactive, print, and presentation design for numerous Fortune 500 clients. Provided art direction for large-scale web efforts including producing wireframes, site maps/IA, and layout design for all stages of the product life-cycle from discovery to mock creations through QA. Provided strategic support in the form of writing creative briefs and performing web evaluations for potential clients, outlining best practice guidelines and providing insight into underutilized opportunities. Regularly interacted with clients and senior level stakeholders for brainstorming and strategy meetings. Key clients included Motorola, AT&T, Bristol Myers Squibb, Roche, Merk, and Gatorade.